The Relationship Revolution

NewPanda gets a new face

 

PropertySource's integration into the NewPanda platform is coming along great and we'll have lots of exciting updates to show you very soon.  While our IT team has been working night and day on the technical details, our marketing group has been building brand identity.  First up was creating a new logo and mascot. An ambassador for the NewPanda service who could be helpful, accessible, and a little fun. NewPanda is breaking new ground with so many new email, mobile and social tools. We had to take off our corporate hats to create a design that would reflect our new approach to social networking ... and the new, open, social world we now live in. 

We launched a design competition with 99Designs which produced over 200 entries from artists across the globe. We then posted finalists on a voting site for our Facebook and Twitter fans and followers. The votes were clear. We had a landslide winner and we're thrilled with the results!  Keep an eye out, you'll start to see this guy a lot!

Listing Greetings Work!

Longtime Relationship Master Shirley Stombaugh shares this success story about her Listing Greetings feature:

"I sent this condo out to my data base and received about 6 inquires with one customer driving in the same day we spoke. This condo is now in escrow with me as the selling agent all because of my little E-Greeting! YEAH! This sale when closed will certainly justify my renewal costs, plus money in my pocket. I love Property Source."

Have you taken advantage of the Listings feature in your Relationship Master tools?  Find out how to create and send listing greetings here!

Spread the News on October Home Sales Jump

Here are a couple images you can use to update your PropertySource website (or any site with custom content features).

Version 1:
Includes a "more" link which you can link to an information page on your site or just point it to a press release sight, like this one from NAR: http://www.realtor.org/press_room/news_releases/2009/11/record_big

 

Version 2:
Same as above but without the "more" link

To save these to your computer, click the image above, then Right-Click and choose the "Save ..." option.  The images can then be uploaded to your PropertySource or other web site, or incorporated into other eCommunications or print communications.

To use Version 1, you will need to provide additional information as indicated in the image file.  If using the image as a hyperlink, designate an additional source for more information on the sales increase (we suggest the NAR article using the URL above).  You'll need to designate your chosen URL as the source for the hyperlink.

What's NewPanda?

We have BIG news coming.  PropertySource Network and Relationship Revolution members will soon have the opportunity to join the NewPanda private BETA group. NewPanda will revolutionize how the real estate industry builds relationships.  Watch your email for more details, or learn more and watch our progress via Twitter and Facebook.

It's not too late!

It's not too late to send a Halloween or Fall Back e-Greeting.

If you have activated your Auto Pilot Halloween and/or Fall Back eGreetings, remember they will go out as follows:

• Best Wishes for a Scary Halloween: October 22, 2009
• Don't Forget (Fall Back): October 30, 2009

If you have not activated your Auto Pilot greetings and would like to create and send your own eGreetings:

1. Login to your membership
2. Choose eGreetings from the main menu
3. Then choose Holidays/Events
4. Then select the Oct-Dec range
5. Now choose Halloween and/or Fall Back
6. Select a greeting to send by clicking on the Thumbnail
7. Follow the prompts to complete and send your eGreeting 

 

Complete instructions for sending your eGreetings can be found here:

• Create Greetings to send Now
• Create Greetings to send Later

Complete instructions for activating your Auto Pilot eGreetings can be found here.

Webinars for Real Estate: REALTOR® Magazine

There's a growing list of webinars - available live and by download from REALTOR® magazine.  Check them out!

Webinars for Real Estate: REALTOR® Magazine.

FaceBook links for your e-Newsletters and Websites

NEW at www.help.propertysource.com
It's easy to create a link to your eNewsletter in your FaceBook account!
Use the same principles to add links to your PropertySource web site and other favorite places, too.

To add an eNewsletter link:

1. Login to your Relationship Manager tools and choose eNewsletters from the main menu

   

Email, Fastest Growing Direct Marketing Segment, Expands Double Digits

(DM News)
E-mail marketing spending will continue to expand at double-digit rates - 18.5% per year - for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast published on August 3. Of all direct marketing segments, e-mail is growing the fastest by far. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. “It will be bigger than catalogs and comparable to telesales spending,” said Jim Rutherford, EVP at Veronis Suhler. He said e-mail marketing performed so well because it offers a low-cost alternative to direct mail and other marketing strategies. 

Read more...

Dose of Motivation

Pass it along!

New home sales: 'Really good news'

Sales of newly constructed single family homes rose 11% over May, but median price fell 3%.

By Les Christie, CNNMoney.com staff writer

Last Updated: July 27, 2009: 11:50 AM ET

NEW YORK (CNNMoney.com) -- Sales of newly constructed single-family homes spiked 11% in June to an annualized rate of 384,000 homes, according to a report released Monday.

The gain over May was much greater than expected. A consensus of housing industry analysts had forecast seasonally adjusted sales of 352,000, according to Breifing.com.

Read the Full Article ...